Sustainable Management in The Societal Aspect
Sustainable Management in The Societal Aspect
The Company operates its business with due regard to social values. The Company is committed to develop its business for sustainable growth, by offering quality products, being honest in its profession, and being responsible for the development of society at large through the following societal policy and guidelines.
The Company has human rights policy and operational guidelines details as follows:
Human Rights Policy
Directors, executives and employees at all levels must be aware of the importance of and respect human rights in all aspects of every person as well as the society and communities according to the laws of each country and according to the treaties that each country has obligations to fulfil per following.
- Treat everyone according to the principles of human rights and human dignity with equality and non-discrimination.
- Avoid actions that violate human rights.
- Support and promote human rights.
- Communicate, disseminate, share knowledge, promote understanding, set guidelines, monitor and provide support to related parties.
Guidelines for Human Rights Policy
- Respect human rights by treating each other with respect, honor each other and treat all stakeholders and vulnerable groups equally without discriminating against differences in physique, mind, race, nationality, origin, ethnicity, religion, gender, language, age, skin color, education, social status, culture, customs, or any other matter.
- Perform duties with prudence to prevent the risk of human rights violations in business operations.
- Treat each other without engaging in any action to be considered threats or harassment whether it is sexual harassment and other forms of harassment or an inappropriate verbal action, gesture or act.
- Develop and implement a due diligence process for human rights on a continuous basis covering every process along the business value chain, including investment or mergers and partnerships, in order to identify issues and assess risks and impacts of rights violations. Affected groups or individuals must be identified covering all stakeholder groups. Planning, solutions and prevention measures must also be in place to manage, resolve and prevent human rights violations to be consistent with the organization's risk management guidelines, covering risks in the relevant industries and countries while reviewing and monitoring the results. Appropriate remedies and mitigation processes in cases of human rights violations are to be ensured.
- Communicate, disseminate policies, share knowledge, promote understanding, set guidelines, and provide any other support to employees, suppliers and contractors in the business value chain. as well as joint ventures to participate in conducting business with ethics. Respect human rights and treat everyone according to human rights principles in line with this policy while checking understanding regularly and providing training on human rights including discrimination and harassment in the workplace for all employees and related parties.
- The Company is committed to creating and maintaining an organizational culture that adheres to respect for human rights in accordance with this human rights policy.
- Oversee and monitor respect for human rights and refrain from ignoring or being negligent when there is an action that is considered a violation of human rights that is related to the Company. The action must be reported through the Company's whistleblowing channels and it is required to cooperate in the investigation. In case of doubts or inquiries, please consult with your supervisor or the Company Secretary Department at telephone number 02 – 521-9533 extension 341 or email at 81co@assetwise.co.th.
- The Company adheres to this policy including non-discrimination and anti-harassment and does not tolerate harassment in any form (both sexual and non-sexual harassment). Any complaint that the Company receives related to the violation of this policy will be considered properly and accurately according to the Company's Whistleblowing Policy and such complaints will be kept confidential to provide fairness and protect individuals who report human rights violations related to the Company.
- For anyone who violates human rights including discriminatory behavior or harassment will be considered for the violation of this policy or the non-compliance with the Company's Code of Conduct, the Company must take corrective actions or consider taking disciplinary actions according to the regulations set by the Company. Legal action will be considered in case of the action is also against the law.
- The Company is committed to communicating, reporting and disclosing information on human rights undertakings, reliefs and remedies including incidents of discrimination and harassment to the public in a complete and transparent manner.
- The Company will review its human rights policy on a yearly basis and in case there are significant changes to the organization.
Employees are considered the most valuable resource, and is a key success factor. As such, the Company is committed to develop and fortify a good corporate culture and working environment. It promotes teamwork and building of goodwill and unity within the Company. Employee treatment is merit-based. Moreover, the Company attaches importance to clear and tangible promotion of health, safety, and the environment with respect to employee work conditions. As such, it has adopted the following practice.
- Treat employees with respect. Respect the honor, dignity, individuality, and human rights of employees.
- Protect the personal data pf employees by limiting the disclosure and use of personal data such as family history, salary, performance assessment results, and medical history to Company personnel on a need-to-know basis. Personal data of employees will not be disclosed to any third party without the prior consent from the employee, unless required by law.
- Provide equal opportunities in employment, appointment, and relocation, as well as award, compensate, or sanction with honesty and on the basis of their knowledge, skill, and capacity, as well as Company rules, without regard to gender, nationality, ethnicity, religious, or belief.
- Fair remuneration of employees. Remunerate employees at the rate over that stipulated in the law, both for long and short term employment, taking into consideration the Company’s and the employee’s performance. The Company will manage the remuneration, salary, and benefits so as to incentivize and retain knowledgeable and skillful employees with the Company.
- Ensure that the working conditions is always safe to the life and property of the employees. Ensure occupational health and provide employee welfare and benefits, such as provident funds, medical care, annual health checkups, marriage monetary gifts, funeral monetary contributions, provision of accident and health insurances. The Company also continuously communicates to employees to make use of the benefits, so as to maintain a good quality of life.
- Attaches importance to the development and increase of skill and potential to prepare readiness for professional growth, by continuously and comprehensively providing opportunities for employees to learn.
- Uphold strict compliance with laws and regulations relevant to employees and avoid engaging in any act that is unfair or that will adversely impact employees.
- Cultivate and create moral consciousness in sharing, giving, respect towards each other, and being a good citizen of society.
- Determine policies on safety, health, and the environment in employees’ performance of work and ensure that employees strictly observe such policies. The safety policy is as follows.
- Committed to supporting Company activity simultaneously with compliance to safety laws and relevant regulations.
- Providing that occupational safety is the first responsibility in all performance of work for all employees.
- Providing that supervisors in all levels must lead by example, and teach, train, and incentivize employees to perform work safely.
- Providing that all employees be concerned about the safety of themselves, their colleagues, and of the Company property at all times.
- Providing that all employees maintain the cleanliness and orderliness of their working area.
- Committed to promoting safety activities which boosts, promotes, and develops consciousness of employees to be safe at work.
- Committed to promoting the continuous review, improvement, and development of safety management systems.
- A Welfare Committee elected by employees is established to monitor and represent the employee body in negotiating benefits with the Company.
The Company is committed to achieve customer satisfaction, which has an impact towards the success of the Company’s business. The Company therefore continuously seeks ways to efficiently and effectively meet the needs of customers. It has put into effect an after sales service system to maintain amicable relationships in the long term. The Company has thus established the following operational guidelines.
- Deliver products and services which are of quality, meets or exceeds the expectations of the customers at a fair price. The products and services must be safe, not dangerous to the health of the customers, and reliable. The Company does not limit the customers’ right to access its products and services, and determines fair trade conditions for customers.
- Provide accurate, sufficient, and up-to-date news and information to customers to prevent any misunderstandings in the quality, quantity, or any conditions of the products or services without distorting the truth.
- Correspond with customers respectfully, effectively, and create reliability for customers. Respond to the customers need promptly to ensure maximum customer satisfaction.
- Effectuate a data security system for customers. Take care to not allow any customer data or secrets to be used for the illegal benefit of any party. The Company will not disclose customer information without prior consent from the customer or the Company’s authorized representative, unless required by law.
- Prepare a document introducing the service team personnel to customers after transfer of ownership. Monitor and conduct a survey on customer satisfaction. Foster relations with residence and support customers; social responsibility activities as well as to the environment.
- Make available a channel for customers to make recommendations and file complaints and report problems in connection with the Company, or to request assistance and advice on all matters relevant to the Company.
The Company adopts a policy to observe fair and equal treatment of business partners. In taking all actions, consideration must be given to reputation, and compliance with laws, rules, regulations, and significant customary practice, as well as the promise given to business partners. Consideration must be given to equality in business operation and the mutual benefits of business partners. As such, the following guidelines have been adopted.
- The Company treats business partners with equality under the same conditions so as to be fair to all parties.
- Provides an opportunity for new business partners to collaborate with the Company, to ensure skill development and the adoption of new technology. The business partner selection procedure is fair, transparent, and accountable.
- Provide truthful information and reports to business partners.
- Not request, accept, or pay any benefits which are not of honest trade practices to business partners. To prevent unfair practices, the Company prohibits the acceptance of any property or benefits from business partners or other persons with a duty or business related to the Company. Gifts received as part of general customs, such as in New Year’s, shall be forwarded to the human resources division for common use in the Company.
- Promote business partner cooperation in the prevention of corruption by not providing any form of bribery to governmental officers or to employees of the Company to provide any advantage in any case whatsoever.
- Strictly comply with agreements and all agreed terms and conditions. In the case it is not able to do so, the business partners shall be notified so as to jointly resolve the matter on the basis of business relations.
- Determine a clear and timely due date for payment of product price and service remuneration.
- Take care and assist business partners to be able to operate its business simultaneously with the business of the Company, without taking unfair advantage thereof.
- Provide channels through which business partners can raise complaints on unfair treatment, whereby complaints can be directed to the chief executive officer, the head of the audit committee, and the head of the internal audit team.
- Put in place measures to keep confidential business partners’ confidential information to prevent use of information of business partners for the benefit of any party illegally. Business partner information will not be disclosed without the consent of the business partner or from an authorized representative of the Company, unless required by law.
- The Company promotes and develops the potential and abilities of suppliers by encouraging suppliers to enhance their potential, knowledge, skills, and expertise to enhance efficiency in working with the Company.
The Company has a policy regarding fair treatment and responsibility for creditors, both trade creditors or financial institutions, in repaying outstanding debts on time according to the agreements or contract terms, especially regarding the guarantee conditions and capital management. Default on debt must be avoided to maintain the Company's credibility with creditors and financial institutions so that they consider the Company as an excellent customer to do business with at all times including strictly complying with the conditions set by creditors by adhering to principles of treatment of creditors to ensure fairness for both parties. Therefore, guidelines for creditor treatment have been established as follows:
- Provide accurate, complete and truthful information, sufficient for creditors’ needs.
- Provide a fair contract that complies with the law and is without characteristics of taking advantage of the counterparty who is a creditor of the Company.
- Use loans approved by creditors or financial institutions in accordance with the mutually agreed objectives.
- Maintain an interest bearing debt ratio in accordance with the rate set by financial institution creditors.
- Repay debts to creditors accurately and completely in a timely manner.
- Strictly follow the information disclosure requirements including reporting of important events that occur and may have a significant impact on the financial status and may affect the payment of the Company's debts to creditors as well as finding ways to prevent and mitigate risks and damages that may occur.
- In case the Company faces financial problems or important events that may significantly affect the financial status or ability to repay the debt, the Company will set up a plan to solve financial problems fairly for creditors to strictly comply with the conditions, terms of the contracts specified by creditors or financial institutions especially guarantee conditions. For capital management, an appropriate structure must be in place to build confidence among creditors regarding the Company's financial position and ability to repay debts including maintaining the quality of assets used as collaterals to be as specified by creditors or financial institutions.
The Company has a policy to treat business competitors with a focus on fair and transparent business conduct by adhering to the corporate governance principles related to competition according to the law, trade customs and good practices that are consistent with international principles within the legal framework regarding trade competition practices. Therefore, guidelines for competitor treatment were stablished as follows:
- Strictly comply with generally accepted trade competition rules.
- Support and promote free, fair, non-monopoly trade and do not force suppliers to do business with the Company or impose a prohibition of business doing with competitors.
- Do not violate confidential information or seek trade secret information of competitors through dishonest or illegal means.
- Do not make an accusation or do anything which destroys the reputation of business competitors.
- Do not participate in a commercial contract or do anything that may cause unfair competition. or trade monopoly.
- Do not commit an act that violates the intellectual property of competitors
The Company is always aware that it is a part of society, and thus has a responsibility towards society. Such responsibility includes the support of activities of the community to improve the quality of life and economic conditions of the community. The Company believes that to sustainably grow and survive in society, in addition to offering quality products and uphold professional integrity, the Company must also be responsible for the improvement of society at large. As such, it has laid down the following guidelines.
- Adhere to business commitments, taking into consideration the benefits and sustainability of the community, society, and the environment.
- Has a business policy which takes into consideration the community, society, and environment. Mandating that the operations relevant to the business of the Company shall not fall below the requirement by law and must comply with laws applicable to the real estate development business. Mandating that the business operation of the Company must be in compliance with environmental requirements and standards.
- Continuously raise awareness and communicate and educate employees on social and environmental responsibility to employees of all levels.
- Explore and become acquainted with the relevant rules and regulations to prevent operating business in a manner which impacts social or community way of life. Be respectful of the customs and traditions of each locality which the Company conducts business.
- Is able to adjust to changes and respond promptly and effectively to situations which impact the environment, the community, life, and property, as a result of Company operations. Cooperate fully with governmental authorities and relevant entities.
- Continuously organize activities which enhance the community and the environment to improve the quality of life of the community whether by itself or in collaboration with public and private sectors, and the community itself.
- Adhere to standard safety measure required by law.
- Support and promote cost effective use of resources. Improve the quality of life by addressing environmental problems. Consider that taking care of the environment is a responsibility shared by all.
- Develop projects which are able to enhance benefits to the community in a tangible manner. Monitor and conduct assessments in the long term.
Human rights-related operation within the Company:
- No child labor: Every employment must be legal, anti-child labor, and not supportive of child labor or illegal employment in any way
- No discrimination: Respect the individual’s dignity and basic human rights for the equal treatment of all stakeholders.
- Fair labor: Every step of hiring process, both for employees and contractors, must be fair. Compensation must comply with labor laws, the type of work responsibilities, fair comparison to other businesses in the same industry, hours of work according to law, good working environment, and work safety.
- Business partner ethics: support and encourage suppliers to operate with fair labor employment, labor law compliance, no child or illegal labor, no unethical layoff, lawful work hours, overtime and holiday allowances according to laws, fair compensation and benefits according to type of work, and not lower than the lawful minimum pay.
- Respect freedom for employees and stakeholders to think, express, and suggest their opinions. Employees must be allowed to form unions and groups according to law, as well as forming an employee welfare committee to represent the employees body in negotiating and suggesting to the employer with regard to benefits.
Treatment of stakeholder
The Company considers employees to be the most valuable resources and is a key factor to the success of the Company. As such, the Company is committed to develop and foster a good corporate culture and working environment in addition to promoting teamwork, love, and unity within the Company. The Company has taken steps to ensure that the employee can grow with the Company in sustainable manner.
Employment
The Company follows guidelines in employee recruitment and hiring by considering the qualifications suitable to the job position without discrimination on the basis of diversity of the individual such as gender, nationality, religious, or political beliefs. The recruitment and selection process are fair and equal. Consideration is given to knowledge, capabilities, work experience, and attitude suitable to each job position.
In 2023, the Company hired 574 employees, whereby 221 are male and 353 are female. It also hired 4 persons with disabilities, accounting for 0.70 percent. The diversity can be summarized as follows
By Gender
By Level
By Age
| Proportion of employee | Amount (persons) | Percent |
|---|---|---|
| By gender | ||
| Male | 221 | 39.0 |
| Female | 353 | 61.0 |
| By level | ||
| High level management | 6 | 1.0 |
| Mid-level management | 55 | 9.6 |
| Manager and up | 246 | 42.9 |
| Operational | 223 | 38.9 |
| Contract-based | 44 | 7.7 |
| By age | ||
| 46 years and above | 81 | 14.1 |
| 31 - 45 years | 365 | 63.6 |
| Lower than 30 years | 128 | 22.3 |
Employee Development
The Company attaches important to continuously developing the skills, capabilities, and potential of employees in all levels in a manner which is appropriate to their positions to meet the business needs and to prepare for business growth. The Company is therefore committed to development personal in all professions and all levels, combing the development of skill, knowledge, and capability, as well as cultivate organizational culture and ethics simultaneously, so as to be in line with the Company Group’s business strategy and operational approach.
In 2023, the Company aimed to develop its human resources and organized, both internal and external, more than 41 training curricula with a target to encourage, educate, develop experience, skills, expertise in respective areas of work (up-skilling and re-skilling). The intention is to create awareness, a new attitude needed for the modern workforce for any level of employment as supportive and in alignment with the strategy of the business, increase career development and employee engagement which results in the unity to succeed as an organization. The methods include:
In the year 2023, the Company has organized a total of 96 training courses for employees as follows:
New employees are required to undergo orientation before commencing work. Orientation allows the employees to understand the fundamentals of the Company, such as the structure, work systems, rules and regulations, important policies, business operation, and products and services of the Company. The different units are also introduced to the new employees for convenience in contact and coordination
The Company has a Training and Development Plan and Career Development Plan for executives and employees to grow in the organization and utilize their full potential in the performance of work, as well as create engagement with the organization, in order to meet the main strategies and goals of the Company in an effective and efficient manner.
The Company sets human resources development framework to select appropriate development and training for its employees and any level, internal or external, according to the following targets:
- Organizational strategies and targets
- Training based on need using 360 Multi-rater, engagement survey, and/or applied leadership behavioral surveys
- Direction from the senior management
- Trends in human resources development and relevant external organization leaders
- Use blended learning solution according to the need of each talent group
Internal curricula and trainings development are indicated as follows:
- Core Competency
- Leadership Competency
- Functional Competency
To allow employees and executives to discharge their functions in coherence with the corporate culture, with skill, and professional capabilities in respect of the work responsibilities, with leadership and capability in management, to prepare for simultaneous growth along with the Company.
The Company’s management policy for high performer and high potential employees considers curricula and training according to the need for leadership, equivalent skills, knowledge, talent, modern leadership potential, development process, and progress tracking of the high potential group. The target is to widen career opportunities and build the next generation’s confidence to mobilize the organization.
The Company has a succession planning policy with respect to key management positions in the Company Group with respect to positions of chief executive officer, deputy chief executive officer, and chief operating officer, under the supervision of the Company directors, executive board of directors, and the selection and remuneration committee, and the chief executive officer. There is a clear framework for the succession plan, from the analysis and assessment of the work force to be in line with business operation and strategies of the Company Group, a plan in identifying and developing, as well as determining the qualifications and capabilities which is suitable for each position, and determine an individual development plan. A selection, performance and potential assessment will be carried out to identify the successors, to prepare for handover and study of work. Continuous development and assessment will be conducted to ensure that such successor will be able to succeed as expected
The Company encourages on-demand self-learning and provides channel for employees to learn via the “Always Learning” section on the Company’s intranet with the following curricula:
- Foundation Program A foundational curriculum that any employee can learn to build common knowledge and understanding such as law, corporate policies, etc.
- Compulsory Program by Job Level Curricula designed for managers based on their roles to learn about management skills and leadership.
- Functional Program Curricula for any employee that can be applied to work directly or develop a variety of other skills
Remuneration and Welfare Benefits
The Company attaches importance to payment of remuneration in the form of a salary. The salary structure is suitable for the labour market within the same business. The Company determines salary based on potential, responsibilities, and qualifications of each employee for each job position. The Company provides for an annual assessment for salary adjustment and bonuses in accordance with the annual performance assessment of the employee and the performance of the Company. There is a clear assessment system and performance index with respect to all employees so as to be fair.
Moreover, the Company has determined a suitable and fair welfare benefit for all employees in all levels, to take care of both short term and long-term employees as follows.
- For marriage,
- To show condolences I case a family member of the employee passes away
The Welfare Committee in the Workplace
The Company has established a welfare committee by employee vote. The welfare committee represents employees in voicing opinions on welfare and wellbeing policies of the Company.
In 2023, the Company organized an election of the Welfare Committee in the Workplace who represents from the employees on May 11, 2023.
The Welfare Committee in the Workplace has the following scope of authority:
- Participate in discussions with the employer to provide welfare and benefits for employees.
- Provide consultation and suggestions to the employer in providing welfare and benefits for employees.
- Audit, control, and manage welfare and benefits that employer provides to employees.
- Give opinions and guidelines for providing welfare and benefits for employees to the Labor Welfare Committee.
Provident funds
The Company set up provident funds for employees to encourage savings habits, build financial security for employees and their families, and provide employee tax benefits. Provident funds operate on a voluntary basis – employees can choose to participate and select investment plans, and the Company will contribute according to each employee’s length of service.
Promotion of Saving and Financial Security Planning for Employees
The Company promotes saving, investment and financial stability for employees to serve as a guideline for long-term financial management by providing training to promote knowledge and understanding of financial management appropriate to their income, age groups and risks that may occur through the following training courses:
- "Planning for Wealth (Retire Rich)" to promote knowledge, saving planning, efficient allocation of funds and investing for the future for retirement by the young money coach, Chakkraphong Mesaphan, who inspires people to build financial health. There were 97 employees participating in the training and the training satisfaction score was 81.56%.
- "ASW Debenture Talk" activity to communicate about the investment in the Company's debenture which is one of the investment options for interested employees.
Safety, Occupational Health and The Work Environment
The Company determines a policy on occupational safety, health, and environment, and monitors strict compliance with such policy both in the headquarters and in project offices in coherence with laws relevant to safety. The Company holds activities and communicates through the Company’s various channels, as well as trains employees to create awareness to all employees on the matter.
For what concerns the headquarters, the Company regulates workplace safety, determines a repair plan of the building, office equipment, electricity and lighting system, and fire pump system on an annual basis. The working environment is tidy and clean for good quality of work. Various sports activities are held to promote the health and wellbeing of employees, and employees are trained in safety, fire drills, and fire evacuations.
Regarding construction projects, all projects must comply with the Ministerial Regulation of the Ministry of Labour on the Prescribing of Standard for Administration and Management of Occupational Safety, Health and Environment in Relation to Construction Work, B.E. 2551 (2008), the Ministerial Regulation of the Ministry of Labour on the Prescribing of Standard for Administration and Management of Occupational Safety, Health and Environment in Relation to Construction Work, B.E. 2564 (2021) and other applicable laws by arranging for safety officers (SO) to be stationed in construction project areas to supervise and ensure strict compliance with safety measures.
Safety-related statistics of 2023
| Safety Information | Unit | No. of Employees | No. of Contractors | Third Party |
|---|---|---|---|---|
| Occurrence of accident | Time | 2 | none | none |
| Work-related injury | Person | 2 | none | none |
| Leave from work-related injury | Day | none | none | none |
| Persons on leave from work-related injury | Person | none | none | none |
| Work-related deaths | Person | none | none | none |
Business Continuity Plan (BCP)
The Company has prepared a business continuity plan as a guideline for situations of crisis or emergencies whether caused by natural disasters, accidents, or malicious actions against the Company Group without allowing such crisis or emergency situations to result in the Company Group having to stop its operations or to not be able to provide continuous services.
The business continuity plan of the Company is used to address situations of crisis or accidents in the Company’s office area or within the Company group as can be summarized below.
| Impact | |||||
|---|---|---|---|---|---|
| Event of Crisis | Buildings/Main Work Location | Important Materials and Equipment | Information Technology and Important Information | Main Personnel | Business Partners/ Service Providers/Interested Persons |
| Fires | |||||
| Floods | |||||
| Pandemics | |||||
In addition, the Company prepared a Business Continuity Management Procedure for Information Technology) to respond to situations during crisis that may occur to the Company's information technology to maintain information and related systems and ensure they continue to work properly as well as ensuring recovery process that are correct and appropriate.
Employee engagement
For employee engagement in 2023, the Company participated in an employee engagement survey with a consulting company by conducting a survey on engagement of employees with the organization based on the concept of the Employee Experience Model that affects the behaviors that employees show when they are committed to the organization. These behaviors will help drive business results in many dimensions whether it is personnel management, operations within the organization, customer focus and organizational performance The employee engagement survey was undertaken based on the following questions:
Regarding the organization’s engagement survey, 95% of the total number of employees participated in the survey and the result of the engagement survey shows the level of organization engagement of 60%, which was rated at a good level when benchmarked with real estate business group.
The Company Group aims to create and develop real estate projects to deliver products and services that are diverse and suitable for customers to the greatest extent possible. The Company believes that customers are key in our creation and development of good residences which are able to fulfill all the needs of the residents, under the slogan "YOUR BEST CHOICE - Delivering the best residents to customers in various aspects as follows.
Product and service development
The Group understands the needs of residents and thus develops every project under the concept “We Build Happiness” throughout the years. This makes the Company one of the developers of real estate projects with a reputation for designing and creating facilities that truly meet the needs of residents and delivering happiness. This is proven based on the responses of those who live in the project. The Group adheres to 5 core principles in designing and creating common areas to meet the living needs in every dimension of people of all ages.
Live:
Provide common areas within high-rise condominium projects such as lobby, common garden, freeform swimming pool, Olympics-sized swimming pool, co-kitchen (unit kitchens may be compact, residents can host parties with full amenities in this area) karaoke room, private theater, gym studio, sauna, and jacuzzi room. For low-rise, there are large common spaces for family residents to do activities together, exercise in a large park, full-option amenities, and EV charger stations to prepare for electric cars to prepare for a variety of residences.
Work:
Areas provided for residents who are working from home and university students. The spaces are designed for work that requires creativity, quiet zones to do homework by oneself, or areas where conversations take place to exchange ideas. The areas are separated into zones such as co-working spaces decorated with a variety of styles to keep spaces afresh, co-living & lounge, double volume co-working space for those working from home, and meeting room for online meetings.
Health:
The Company cares about residents’ health and provides a “Health Station” to elevate the residential space with carefully chosen materials, trained staff, and hosted activities for residents. The Company developed a platform to offer virtual hospital to residents, with top-tier hospital partnerships and basic health care tools such as “Tytocare” – an innovative basic diagnostic tool that doctors use for real-time online diagnosis to reduce travel and close contact, Body Mass Index (BMI) Calculator, Automated External Defibrillator (AED), and blood pressure monitor.
Play:
Areas designed with different functions such as Bluetooth sound system for relaxing stereo entertainment, LED lighting motion sensor under the beds help turn off lights when not in use while maintaining convenience and safety at night. New facilities to cater to residents’ activities at the Campus Condo such as Kave, includes an esports room, Virtual Reality (VR) room, theater room, and online applications for fast and convenient residents’ service.
Learn:
The majority of the Company’s distinct residential projects are in university areas. Hence, the Company caters a variety of needs of the student residents to work and study online, by themselves or with others. With understanding of their lifestyles, the project provides different learning spaces such as reading corner, workshop room, study area, library, etc.
Business innovation
WisePark: The Next Urban Community for All Gens
Wisepark Project: The Next Urban Community for All Gens is considered the first mixed-use project of the Group, located on an area of over 33 rai, it is a new, modern, fully integrated mixed-use project consisting of Mingle Mall, a community mall that meets living needs and lifestyles, Atmoz Flow Minburi, a resort-style condominium, and Wisepark Pavillion Linear Garden with more than 12 rai of green space in the project. This allows residents to be able to live in harmony with the environment in a sustainable manner to offer the perfect lifestyle to customers.
The Group recognizes the importance of project design to be consistent with changes in lifestyles. The project was developed under the innovative concept of "WISECOLOGY to answer the needs of perfect living, today and in the future" with the goal of being a city of good health by creating an environment that is pleasant, safe, friendly and sustainable. This can be achieved by bringing technology, lifestyles and the environment together to build on and improve the quality of living and support living with good quality. We pay attention to details in terms of safety, modernity, hygiene, and sustainable living for residents of all genders, ages, generations, as well as surrounding communities under 3 main concepts as follows:
Smart living “creating a convenient and safe society”
with easy transportation, amenities for future lifestyles, and technology to aid safety:
Transportations Center connects every journey to a convenient future with a location in the high-potential area of Minburi that is conveniently linked to the city center and the outer city as well as being in close proximity with metro stations.
- Convenience Lifestyle is offered through a variety of facilities that match every lifestyle surrounded by shopping centers, educational institutions, fresh markets, flea markets, department stores, hospitals, along with "Mingle Mall" located in front of the project which is a community mall designed under the concept of "Definition of the Relaxing" offering many shops, restaurants and amenities in a green and shady atmosphere suitable for living a complete life in one place.
- Security Intelligence showcases innovative technology with a 5-layered security system from entering the project all the way to the residential area while the use of common areas is controlled with a key card system that can assure the perfect quality of living.
Sustainable Life “Think for All Generations Today and Tomorrow”
design spaces for all generations with “All Gens Series'' under “Multi-dimension for Multi-lifestyle” concept with functions such as Extensive Space, Adaptive Design, and Flexible Lifestyle. Additional functions are included for a healthy lifestyle such as Ensured Safety and Health, AssetWise Health Station for everyday health checkup, Application for Health by company’s medical partners, Telemedicine to connect with doctors 24/7, and DoCare by SCG – a technology that keeps residents safe and healthy to match modern lifestyles.
“Think for the World”:
in addition to expanding green spaces within the project so that residents can live sustainably, the Company under the Growgreen concept to build community that promotes the quality of living residentially, environmentally, and socially using the following 5 core concepts:Green Space: การออกแบบและสร้างพื้นที่สีเขียวที่เป็นมิตรกับสิ่งแวดล้อม
- Green Space: Eco-friendly green space design and construction
- Energy Efficiency: Design for efficient building’s energy consumption
- Waste Management: Make waste management more efficient
- Water Saving: Efficient use of water
- Clean Air: AssetWise cares about clean air, so we choose construction materials that reduce the amount of pollution in the air
Well Aesthetic & Wellness Center
The Group strengthens our position as a developer of real estate projects that support every lifestyle with the launch of "Well Aesthetic & Wellness Center", an innovation center for integrated health and beauty, on a prime location of Ratchadaphisek-Lat Phrao, which is a new business district of Bangkok. For this center, people can travel comfortably whether by private cars or MRT under the concept of "Wellbeing" to raise the bar of healthcare by highlighting the one-on-one service using a full offering of modern tools along with a variety of services responding to the lifestyle needs of health and beauty enthusiasts of every generation.
“Well Aesthetic & Wellness Center” offers rental building space for entrepreneurs who operate in health center and beauty clinic businesses. The fitness stands out as it brings the most modern innovation certified for safety by the Ministry of Public Health of Thailand as well as meeting international standards. Additionally, one-on-one service is provided where visitors can also discuss personal health matters with doctors or specialists. Therefore, customers can be assured that they will receive safe and worry-free services. The center consists of a health center and other up to 7 leading businesses in health and beauty per following:
- Care D Center - a health service center without recuperation needs, including One Day Surgery which is a vascular surgery center which requires no overnight stay, Care-D Pharmacy which is a center for medicines and medical supplies, and Sleep Coach Thailand that provides comprehensive sleep solutions.
- Plearn Skin Clinic – a skin, beauty and laser clinic,
- Surkin Clinic - a beauty clinic, facial shaping and specialized ophthalmic surgery.
- BellyBurn Pilates Lab – a Pilates studio by professional coaches.
- The Standard Aesthetic Clinic – a beauty clinic with the concept of “The Standard Clinic Beyond Standard”.
- Aestheta Wellness and Aesthetic Center - an anti-aging medicine center for restoring health and beauty for all ages.
- Bangkok New Smile Dental Clinic, a comprehensive cosmetic dental clinic.
As for the “Well Aesthetic & Wellness Center” building area, it is a 4-story building designed under the concept of “Moving Forword for Wellbeing,” emphasizing lines and patterns with movements, reflecting the steadiness of modern medical technology and innovation while showing gentleness and softness which reflect friendliness and the offering of services that understand customer needs.
Customer relationship building
AssetWise Club
AssetWise Club offers more than just living experiences to members under the concept “Extra Ordinary Day” with the motto “Ordinary day....extraordinary” that every moment is a memorable story through many activities and privileges. Let every day be a good day.
- First to receive special privileges such as special movie screenings, etc.
- More special from collaborations with leading brands to organize diverse activities and offer multiple privileges.
- New experiences with special activities such as difficult-to-reserve restaurants with Michelin stars.
- Special discounts for travel services that offer a special experience for members.
- Privilege management system that meets lifestyle needs with a variety of privileges, facilitating members by connecting via Line OA while data can be used for analytics for the customized designs of products and services that suit your needs.
AssetWise Privilege
The Company continuously delivers good living experiences to project residents under the concept of “The Ultimate Living Experience Privilege” in collaboration with partners in various groups by offering special privileges to residents ranging from health, food, housing, tourism and other services in a comprehensive way
Channel for customers to provide opinions, report complaints, or make suggestions
The Company provides the opportunity for customers to express their opinions, report a complaint, or make recommendations to the Company whereby the Company will analyze the comments or recommendations to develop and improve products and services to achieve maximum customer satisfaction.
- Call Center: 02-168-0000
- www.assetwise.co.th
- Facebook: AssetWise
- E-Mail: contactcenter@assetwise.co.th
After receiving complaints from customers, the Company has established the following procedures to address the complaints.
- The unit which received the complaint coordinated with relevant parties to contact customers.
- Follow up on the conclusion of complaint resolution from related parties after receiving complaints for the purpose of recording and following-up on the results of complaint resolution in accordance with the respective remedial plan.
- After resolution of the complaint, the unit that notified the evidence of correction to the unit which received the initial complaint to close the complaint in accordance with the period confirmed with the complainant.
- Incorporate the complaints into a Q&A to communicate in the event such incident arises again in the future.
Customer Satisfaction Survey
In 2023, the Company conducted a customer satisfaction survey on the overall picture of projects under the Company’s group. The order of customer satisfaction inquiries was determined as follows:
| Site Visit | Contract | Transfer | Living |
|---|---|---|---|
| CS1 | CS2 | CS3 | CS4 |
|
|
|
|
The Company has set customer satisfaction as one of the indicators at the organizational level. In 2023, details of customer satisfaction results are as follows:
| Customer Satisfaction Area | Target | Customer Satisfaction Result |
|---|---|---|
| Satisfaction with Products | ||
| Satisfaction with location | 85% | 97% |
| Satisfaction with design | 85% | 95% |
| Satisfaction with material quality | 90% | 86% |
| Satisfaction with construction quality | 85% | 82% |
| Satisfaction with Services | ||
| Satisfaction with services related to sales | 85% | 99% |
| Satisfaction with services related to ownership transfer | 95% | 94% |
| Satisfaction with after-sales services | 85% | 73% |
| Satisfaction with after-sales services of the juristic office | 85% | 79% |
| Net Promoter Score | ||
| Net Promoter Score (NPS) (customers who turned residents) | 17% | 72.19% |
| Net Promoter Score (NPS) (prospects who visited projects) | 17% | 72.19% |
Capability Development for Suppliers / Contractors
Contractors are considered important partners for the Company in the work process along the value chain of the Group. The Company and its suppliers operate construction projects according to standards in its quality of construction, length of time, progress, issues and troubleshooting, safety, hygiene, good working environment, knowledge exchange, talents, and innovation relating to the Company’s construction projects.
- Participate in inspecting constructions according to construction standards of the Company to jointly plan work, create mutual understanding and find ways to develop construction work properly together including summarizing problems that occurred during construction and finding solutions.
- Provide training to educate contractors on construction processes and standards in terms of structural work, building service system, electrical system work, sanitary system, etc., in order to develop professional skills for contractors so that they are able to work according to the requirements and standards of the Company.
Improvement of the Quality of Lie of Workers in Construction Projects
We manage projects that focus on offering workers a good quality of life and happiness at work with regard to public utility systems, cleanliness, and safety, etc., as well as taking care of workers' dependents (if any), such as encouraging their children enter the education system or creating a safe space for children while their parents work on the projects. AssetWise has joined with the Baan Dek Foundation under collaboration with UNICEF to provide advice and knowledge to construction companies that are AssetWise's partners to achieve the goals of labor sustainability to reduce labor shortages in the long term, which positively impact their work skills and expertise.
The Company and the Baan Dek Foundation jointly signed a contract to commit to improving the quality of life of workers to attain a decent quality of life living in a quality environment. “Workforce Quality of Life Development Project (BSI)” was initiated with the purpose to apply knowledge in practice to achieve labor sustainability as we recognize that labor is the human capital that is the heart of the construction industry.
Roles in the project operations
- Baan Dek Foundation: Provides advice on operations.
- AssetWise Public Company Limited: Supports partners and coordinates with workers to have a good quality of life.
- Contractor companies: Manage the construction camps to meet standards.
Note that there were contractors ready to join the project from 2 companies out of 4 companies that participated in the hearing of the project. Baan Dek Foundation posted suggestions and provided training for those involved on site to ensure that they understand the tools used to carry out the project to meet standards. The project commenced in the 2nd quarter of 2023
Support for the Quality of Life for Contractors’ Workers
The Group cares for workers of contractors at the Company's construction projects through the deliveries of consumer goods to them to take care of workers and offer them happiness as we believe that labor is one of the most important drivers in the development of housing projects. Therefore, we adhere to our principle of taking care of and give happiness to workers to ensure their good quality of life while they help us building homes and delivering quality and happiness to our residents. We are ready to stand by everyone in every situation.
Development of Procurement
The Company provides opportunities for those who are interested in becoming a business partner of the Company to register as a new business partner of the Company on the channel www.procurement.assetwise.co.th
The Company will provide a fair vendor selection process for procurement work according to the Company's procurement regulations. The Company also acquires and develops innovation together with our partners for innovative materials in construction as well as ensuring environmentally friendly procurement. Besides, the Company conducts supplier assessments and communicate the results to our suppliers for further improvements in the quality of work.
Furthermore, the Company has continued discussions to build good relationships with suppliers on important issues such as setting average prices, material delivery, work allocation, performance evaluation results and issues at work in order to enhance efficiency of procurement. The Company will use the results from discussions to further develop the Company's procurement processes.
Prior to the development of every project, the Company Group has taken account in the impact to the nearby communities by following the guidelines in the EIA report, from analyzing the impact caused by construction to the nearby community by conducting a survey to gather opinions and needs of the community, planning to prevent the potential impact that may occur from the community, setting guidelines in remedying the damage caused to the community, in addition to improving and promoting the nearby community’s quality of life.
In 2023, the Company Group did not receive complaints from the community regarding societal and environmental impacts caused by project construction.
Development of the Quality of Life of Communities around the Projects
The Quality of Life of Communities
The Company attaches important to continuously developing the skills, capabilities, and potential of employees in all levels in a manner which is appropriate to their positions to meet the business needs and to prepare for business growth. The Company is therefore committed to development personal in all professions and all levels, combing the development of skill, knowledge, and capability, as well as cultivate organizational culture and ethics simultaneously, so as to be in line with the Company Group’s business strategy and operational approach.
In 2022, the Company aimed to develop its human resources and organized, both internal and external, more than 60 training curricula with a target to encourage, educate, develop experience, skills, expertise in respective areas of work (up-skilling and re-skilling). The intention is to create awareness, a new attitude needed for the modern workforce for any level of employment as supportive and in alignment with the strategy of the business, increase career development and employee engagement which results in the unity to succeed as an organization. The methods include:
Community Economy
Managing garbage problems will therefore alleviate flooding problems caused by garbage clogging water pipes in the long term. The Group went on ground to share knowledge about waste separation to people in the community. At the same time, we helped develop community leaders to acquire waste sorting skills so that they can become volunteers for waste management at AssetWise's various events which also helps generate income for the community. There are currently 13 skilled community volunteers who are able to earn additional income through this initiative. Additionally, career support was also provided thanks to the sales offices as they ordered snacks made by people in the community to welcome customers interested in the projects, etc.
Supporting shops around the head office and around the projects
The Group has an intention to improve the quality of life of the communities surrounding the projects. Therefore, we have developed the tool Line Official: ESG Shop with the objective to boost revenue for shops in the surrounding areas. When AssetWise begins to develop projects, the quality of life and livelihoods of the surrounding areas of the projects must be taken care of and the community economies must be propelled. We started with shops/stores near the head office and around Atmoz Oasis Onnut by inviting a total of 23 shops to join as members. Line Official : ESG Shop is linked with Line Official : Punn and Line Official : GrowGreen, where members from both Line accounts can use services from those participating shops.
Being involved in community and societal development
In 2023, the Company Group organized the following projects or activities to assist and develop the community and society.
Program to record social activities
The Company developed a program through Line Official called “PunnSook” to record good deeds and participation in social activities. Through this program, the Company offers points and certificates as rewards to promote satisfaction for participants in social activities such as blood donation, etc
“One Drop of Blood Extending the Lives of Fellow Human Beings.”
The Company partnered with Bhumibol Adulyadej Hospital to offer blood donation points through “A Drop of Blood for a Friend’s Life” campaign and invites its employees, suppliers, residents in the area near the headquarters, and the public to donate blood. In 2023, the Company hosted 4 events that attracted 563 participants and collected a total amount of 202,050 cc of donated blood.
in addition to setting up a blood donation point at the head office, the Company extended the scope by further accepting blood donation at Mingle Mall. The Company also supports the use of Line OA: @PunnbyAssetWise which is a tool for recording blood donation activities of students of Samutprakan Technical College. Blood donators will receive coins to exchange for coupons to buy meals or school supplies at the cooperative shops at their college.
Project to provide cold water dispensers
The Group recognizes the importance of water which is vital to basic human consumption. In 2023, we provided cold drinking water dispensers for those who use public parks in Bangkok. This helps promote exercise as well as reducing the use of packaging. Seven dispensers were donated to different parks including Ramintra Sports Park. Watcharaphirom Park. Wachirabenjathat Park, Sirindhara Flora Park, Serithai Park, Rommanee Thung Si Kan Park and Nawamin Phirom Park. By reducing the use of packaging (PET bottles with 600ml size) of up to 121,301.33 bottles, we helped cut down CO2 emissions by up to 151,62.67 kg.CO2 or equivalent to planting 1,685 trees.
Pankan Shop X AssetWise Project
The Group places highest value on the society and the environment and that is the reason we joined forces with Pankan Shop by the Yuvabadhana Foundation to accept donations of items in good condition to be sold to fund scholarships for youth across the country. Besides the scholarships, this project also helps reduce waste from clothing as these sharing activities were organized at the head office every 6 months and opened “Pankan Shop” at Mingle Mall shopping center in October 2022 until today. During 2023, total sales topped 1,718,177 baht which can be converted into 245 scholarships. This collaboration was also further extended to 11 condominium projects under AssetWise.
"Pun Namjai Suu Sangkom” (Sharing Kindness to Society) Project
The Group has been supporting the society through "Share Kindness to Society" project with the following details.
Supported the activity "Nam Sai Jai Bamphen" of Nature and Natural Resources, Conservation Club, Kasetsart University to raise awareness of contributing to the public areas by collecting garbage and dredging canals in Kasetsart University.
Donated drinking water and drinking water refill dispensers for the Saturday School Foundation for organizing the activity “#BIGDAY2023 : Saturday School GO UP! Reaching New Height in Learning” to break learning records and open the door to the whole wide world which helps reduce plastic waste and build awareness among event participants in preserving the environment.
Shared knowledge on waste separation / sorting for the scout camp activity “Day Camp” for students of Samutprakan Technical College. Knowledge about problems and impacts of waste on environment, society and economy was shared during the project.
